The Rack & Shelf Labels Group is delighted to formally announce the launch of Rack & Shelf Labels USA. Based in Newport Beach, California the new division has been created to service our fast-growing presence in the US market. This announcement follows the recently announced executive partnership with GS1 US and the management team being awarded Chartered Membership status with the Institute of Logistics and Transport North America.

Dale Church, Co-CEO of the new venture commented, the U.S. market has historically experienced a shortage of specialist technical expertise in stock location labelling. The implementation of the U.S. Food and Drug Administration’s Food Safety Modernization Act (FSMA) Section 204 Food Traceability Rule has reinforced the importance of accurate, standardised, and fully traceable inventory identification across the supply chain. Our organisation is recognised as a trusted provider of advanced stock location labelling solutions. Through the application of proven GS1 technologies and industry-specific expertise, we deliver solutions that improve inventory accuracy, strengthen traceability, and provide greater visibility throughout warehouse and distribution operations globally.